01
WhatsApp Business
Establish WhatsApp as a structured business communication channel rather than relying only on individual personal messaging.
Business communication
Your customers already use WhatsApp. Connect it to your business.
WhatsApp is part of everyday communication for millions of customers. The WhatsApp Business Platform allows organisations to move beyond a single phone and connect WhatsApp messaging with supported business systems and structured communication processes.
Bapple helps businesses implement WhatsApp API solutions that connect customer communication with the systems and workflows used to run the business.
WhatsApp Business
API Connected
Your Business
Business communication
API
CUSTOMER CONVERSATION
Customer
Hi, can you please send me an update?
09:42
Your Business
Certainly. We can assist with your request
and keep the communication connected to the
relevant business process.
09:43 ✓✓
Business Message
Your requested information is ready.
VIEW DETAILS
09:44 ✓✓
Move beyond WhatsApp on one phone. Make messaging part of the business.
The WhatsApp Business Platform provides the technical foundation for businesses to connect WhatsApp communication with supported applications and business processes.
02
API Connection
Connect the WhatsApp Business Platform with supported business applications where an appropriate integration is available.
Connect your systems
03
Message Templates
Prepare structured WhatsApp message templates for appropriate business communication, subject to WhatsApp's applicable template and messaging rules.
Structured messaging
04
Customer Communication
Use WhatsApp as another supported channel through which customers can communicate with the business.
Customer conversations
05
Business Messages
Structure approved business communications such as relevant updates, reminders and notifications where supported by the implementation and WhatsApp rules.
Business updates
06
ERP Integration
Where technically supported, WhatsApp can be connected with ERP workflows so communication forms part of the wider business process.
Connected ERP
Connect the channel. Build the business process around it.
A useful WhatsApp API implementation starts with the business requirement. The communication channel can then be configured and connected to the appropriate workflow.
01
Assess
Identify how the business wants to use WhatsApp and which processes need communication.
→
02
Set Up
Prepare the required WhatsApp Business environment for the intended implementation.
→
03
Connect
Connect WhatsApp to the supported application or business workflow.
→
04
Communicate
Use the configured channel as part of the intended customer or operational process.
Don't leave WhatsApp on the side. Connect it to the business process.
When WhatsApp operates separately from the systems used by the business, employees may need to move information manually between conversations and operational records.
API-based integration creates the opportunity to connect WhatsApp communication with supported ERP and business workflows.
The exact functionality depends on the platform, integration, WhatsApp account configuration and the business process being implemented.
Connected Communication
WhatsApp API
01
Customer
Starts or receives communication
WHATSAPP
02
WhatsApp Business Platform
Business messaging channel
API
03
Integration
Connects supported systems
CONNECT
04
Business System
Relevant operational workflow
PROCESS
From conversation to connected business process.
A WhatsApp API integration can provide the connection between the communication channel your customers use and the supported systems your team uses to manage the business.
Customer
→
WhatsApp
→
API
→
Business System
→
Business Process
Business Communication
Connected
01
Customer Enquiry
Communication with the business
MESSAGE
02
Business Update
Relevant customer information
UPDATE
03
Reminder
Approved structured communication
TEMPLATE
04
Operational Message
Communication linked to a process
WORKFLOW
Use WhatsApp where it adds value to the workflow.
The API is not simply about sending more messages. Its value comes from connecting communication to a useful business process.
Depending on the implementation, WhatsApp may support customer enquiries, relevant updates, reminders and other structured communications.
Each use case should be designed around the actual system, customer relationship and WhatsApp messaging requirements involved.
Keep the familiar conversation. Give it business structure.
WhatsApp can remain a familiar communication channel for the customer while API integration gives the business a structured way to connect that communication with supported systems.
Familiar Channel
Communicate through a platform that many customers already use as part of their everyday communication.
System Connection
Connect WhatsApp with supported business applications where the required integration is available.
Connected Workflow
Make communication part of a wider customer or operational process instead of an isolated conversation.
WhatsApp Business Platform functionality, message templates,
customer communication and integrations are subject to Meta's
current policies, account requirements, messaging rules and
the capabilities of the business system being connected.
THE OBJECTIVE
Keep the conversation on WhatsApp. Connect the work behind it.
Bring WhatsApp communication, supported business applications and operational workflows together through an appropriate WhatsApp API implementation.
Bapple helps businesses plan and implement WhatsApp Business Platform connections designed around practical communication requirements and the systems used to run the business.
Your customers already use WhatsApp. Connect it to your business.
WhatsApp is part of everyday communication for millions of customers. The WhatsApp Business Platform allows organisations to move beyond a single phone and connect WhatsApp messaging with supported business systems and structured communication processes.
Bapple helps businesses implement WhatsApp API solutions that connect customer communication with the systems and workflows used to run the business.
WhatsApp Business
API Connected
Your Business
Business communication
API
CUSTOMER CONVERSATION
Customer
Hi, can you please send me an update?
09:42
Your Business
Certainly. We can assist with your request
and keep the communication connected to the
relevant business process.
09:43 ✓✓
Business Message
Your requested information is ready.
VIEW DETAILS
09:44 ✓✓
Move beyond WhatsApp on one phone. Make messaging part of the business.
The WhatsApp Business Platform provides the technical foundation for businesses to connect WhatsApp communication with supported applications and business processes.
01
WhatsApp Business
Establish WhatsApp as a structured business communication channel rather than relying only on individual personal messaging.
Business communication
02
API Connection
Connect the WhatsApp Business Platform with supported business applications where an appropriate integration is available.
Connect your systems
03
Message Templates
Prepare structured WhatsApp message templates for appropriate business communication, subject to WhatsApp's applicable template and messaging rules.
Structured messaging
04
Customer Communication
Use WhatsApp as another supported channel through which customers can communicate with the business.
Customer conversations
05
Business Messages
Structure approved business communications such as relevant updates, reminders and notifications where supported by the implementation and WhatsApp rules.
Business updates
06
ERP Integration
Where technically supported, WhatsApp can be connected with ERP workflows so communication forms part of the wider business process.
Connected ERP
Connect the channel. Build the business process around it.
A useful WhatsApp API implementation starts with the business requirement. The communication channel can then be configured and connected to the appropriate workflow.
01
Assess
Identify how the business wants to use WhatsApp and which processes need communication.
→
02
Set Up
Prepare the required WhatsApp Business environment for the intended implementation.
→
03
Connect
Connect WhatsApp to the supported application or business workflow.
→
04
Communicate
Use the configured channel as part of the intended customer or operational process.
Don't leave WhatsApp on the side. Connect it to the business process.
When WhatsApp operates separately from the systems used by the business, employees may need to move information manually between conversations and operational records.
API-based integration creates the opportunity to connect WhatsApp communication with supported ERP and business workflows.
The exact functionality depends on the platform, integration, WhatsApp account configuration and the business process being implemented.
Connected Communication
WhatsApp API
01
Customer
Starts or receives communication
WHATSAPP
02
WhatsApp Business Platform
Business messaging channel
API
03
Integration
Connects supported systems
CONNECT
04
Business System
Relevant operational workflow
PROCESS
From conversation to connected business process.
A WhatsApp API integration can provide the connection between the communication channel your customers use and the supported systems your team uses to manage the business.
Customer
→
WhatsApp
→
API
→
Business System
→
Business Process
Business Communication
Connected
01
Customer Enquiry
Communication with the business
MESSAGE
02
Business Update
Relevant customer information
UPDATE
03
Reminder
Approved structured communication
TEMPLATE
04
Operational Message
Communication linked to a process
WORKFLOW
Use WhatsApp where it adds value to the workflow.
The API is not simply about sending more messages. Its value comes from connecting communication to a useful business process.
Depending on the implementation, WhatsApp may support customer enquiries, relevant updates, reminders and other structured communications.
Each use case should be designed around the actual system, customer relationship and WhatsApp messaging requirements involved.
Keep the familiar conversation. Give it business structure.
WhatsApp can remain a familiar communication channel for the customer while API integration gives the business a structured way to connect that communication with supported systems.
Familiar Channel
Communicate through a platform that many customers already use as part of their everyday communication.
System Connection
Connect WhatsApp with supported business applications where the required integration is available.
Connected Workflow
Make communication part of a wider customer or operational process instead of an isolated conversation.
WhatsApp Business Platform functionality, message templates,
customer communication and integrations are subject to Meta's
current policies, account requirements, messaging rules and
the capabilities of the business system being connected.
THE OBJECTIVE
Keep the conversation on WhatsApp. Connect the work behind it.
Bring WhatsApp communication, supported business applications and operational workflows together through an appropriate WhatsApp API implementation.
Bapple helps businesses plan and implement WhatsApp Business Platform connections designed around practical communication requirements and the systems used to run the business.